I play the lottery when it reaches $100 Million because I love to dream about the opportunity to run a minor league baseball team and do it my way. I have spent all of my professional career managing relationships, so most of my time plotting is spent on people – how to treat corporate partners, consumers, employees and players. Corporate Partners I think that most teams already do a very good job of making their corporate partners happy – they are a lifeline of the business. What the Cleveland Browns did last fall with Bud Light to unlock a refrigerator full of free beer after their first win of the season was brilliant. The Browns took advantage of this opportunity as an improving team to partner with Bud Light and created likely the best sports promotion of the year following a season of ineptitude in which the Browns were 0-16 and had their fans in upheaval. This promotion involved the Browns, Bud Light and a variety of agency partners to fulfill the idea, but that is the c...
Not all who wonder are lost, they are probably at the ballpark.